M.S.E

The briefing focused on modernizing the graphic identity of a family-owned business based in Palafrugell, specializing in garden maintenance, pool construction, and landscaping.

The company’s original name, “Mant. Serv. Empordà,” was an abbreviation of the first two words. To enhance brand recognition and retention, I decided to simplify it to MSE.

Additionally, I updated the logo and replaced the old color palette with a minimalist black and white scheme, aiming to convey a more serious and sophisticated image, aligned with the preferences of clients who appreciate a professional and elegant approach.